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Audience Engagement and Content Strategy Developer

Audience Engagement and Content Strategy Developer

In this course, you'll gain the essential skills to build a standout social media presence, create compelling content, and run effective digital ad campaigns. Learn how to master platform-specific strategies, avoid common mistakes, and use industry tools like Canva, CapCut, and AI to streamline your workflow. You'll also dive into paid advertising on Meta and TikTok, and develop long-ter...
Students
0
Last updated
01.04.2026
Languages
en
Base Level
Basic
Level
2.level

Overview

In this course, you'll gain the essential skills to build a standout social media presence, create compelling content, and run effective digital ad campaigns. Learn how to master platform-specific strategies, avoid common mistakes, and use industry tools like Canva, CapCut, and AI to streamline your workflow. You'll also dive into paid advertising on Meta and TikTok, and develop long-term content strategies that truly connect with your audience. Perfect for creators, marketers, and entrepreneurs ready to level up their online game.

Curriculum

  • Defining Values
  • Defining Niche and Audience
  • Content Planning
  • Building Long-Term Relationships with Followers
  • Key Takeaways from the 1. lesson

  • Different Platforms- Different Use
  • Algorithms: What Determines Visibility and Engagement
  • User Behavior Patterns on Each Platform
  • Key Takeaways from the 2. lesson

  • Mistakes That Harm a Brand – What Not to Do
  • Mistakes That Harm a Brand – What Not to Do pt.2
  • Success Stories and Why They Worked
  • Key Takeaways from the 3. lesson

  • Lesson 1

  • AI Tools for Content Ideas, Texts, and Visuals
  • Key Takeaways from the 5. lesson

  • Types of Ads, Goals, and Structure on Each Platform
  • Types of Ads, Goals, and Structure on Each Platform pt.2
  • Types of Ads, Goals, and Structure on Each Platform pt.3
  • Types of Ads, Goals, and Structure on Each Platform pt.4
  • Types of Ads, Goals, and Structure on Each Platform pt.5
  • Audience Segmentation and Customization
  • A/B Testing: What to Measure and How to Analyze Results
  • Key Takeaways from the 6. lesson

  • CapCut pt.1
  • CapCut pt.2

  • Creating Content for Long-Term Goals: Practical Content Planning
  • Adapting Strategy to Platform Algorithms and Formats
  • Balancing Organic and Paid Content
  • Balancing Organic and Paid Content pt.2
  • Key Takeaways from the 8. lesson

  • Final test

What you will learn

Bloom Level
Create

Bloom Level
Understand

Instructors

Avatar of Anastasija Ivanova
Anastasija Ivanova
Experience
5years
Creative direction and concept development UX/UI design and user experience audits visual identity development Social media marketing and content strategy

Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Uxcel). Anastasija has worked with local and international brands as a Creative Lead and UX/UI Designer, and is also a lecturer and mentor at Riga TechGirls and Citadele Professional Study School.

FAQ

This course is ideal for content creators, marketers, freelancers, entrepreneurs, and social media managers who want to deepen their understanding of audience engagement, content strategy, and paid promotion across various platforms.

Basic understanding of social media platforms is helpful but not required. This course is suitable for beginners who want to grow strategically, as well as those looking to structure and enhance their current knowledge.

The course is 12 hours long.

Yes! You'll get hands-on experience with popular tools like:
-Canva for design
-CapCut and InShot for video editing
-AI tools such as ChatGPT, Midjourney, and Jasper for content generation
-Meta Ads Manager and TikTok Ads platforms for advertising

Yes, upon completing the course, you will receive an official certificate.
100.00 €
Buy now

Course includes:

2м HD quality videos
32 practical lessons
Access from any device
30 days access
Completion certificate
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