Digital Fundamentals
Overview
Who this course is for
This course is ideal for anyone using social media who wants to build essential digital skills. It suits beginners, small business owners, freelancers, and marketing professionals looking to improve their understanding of social media, online safety, and analytics.
Curriculum
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Course Introduction: Social Media in Modern Business – Organic vs. Paid Content and Visibility
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The rise of social media and its impact
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Innovative Strategies in Movie Marketing
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Key Takeaways from the 1. lesson
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Safety and Basics on Social Media
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Social Media Safety: Risks, Data Protection, Types of Fraud
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Key Takeaways from the 2. lesson
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Platform Overview: Instagram
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Platform Overview: Instagram
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Platform Overview: Facebook
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Platform Overview: TikTok
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Platform Overview: Linkedln, YouTube, Pinterest
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A Case Study of TikTok, Instagram, and Lasso
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Key Takeaways from the 3. lesson
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Strategy Development for Different Platforms
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Apple's Marketing Strategy
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Key Takeaways from the 4. lesson
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Current Trends and the Development of Social Media
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Leveraging Social Media Marketing
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Key Takeaways from the 5. lesson
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KPI and Analytics Tools – How to Measure Success
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Critical Analysis on Measuring Social Media Performance
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Key Takeaways from the 6. lesson
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Final test
What you will learn
Instructors
Anastasija Ivanova
Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Uxcel). Anastasija has worked with local and international brands as a Creative Lead and UX/UI Designer, and is also a lecturer and mentor at Riga TechGirls and Citadele Professional Study School.