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Digital Fundamentals

Digital Fundamentals

Build essential digital skills, learn online safety, social media basics, and digital communication with this beginner-friendly course.
Students
42
Last updated
30.08.2026
Languages
en
Base Level
Basic
Level
1.level

Overview

This beginner-friendly course covers the core principles of social media, online safety, digital communication, and basic analytics. Whether you're starting out or building confidence online, this course gives you the essential tools to navigate social platforms safely, effectively, and with complete confidence.

Who this course is for

Entrepreneur Beginner

This course is ideal for anyone using social media who wants to build essential digital skills. It suits beginners, small business owners, freelancers, and marketing professionals looking to improve their understanding of social media, online safety, and analytics.

Curriculum

  • Course Introduction: Social Media in Modern Business – Organic vs. Paid Content and Visibility
  • The rise of social media and its impact
  • Innovative Strategies in Movie Marketing
  • Key Takeaways from the 1. lesson
  • Safety and Basics on Social Media
  • Social Media Safety: Risks, Data Protection, Types of Fraud
  • Key Takeaways from the 2. lesson
  • Platform Overview: Instagram
  • Platform Overview: Instagram
  • Platform Overview: Facebook
  • Platform Overview: TikTok
  • Platform Overview: Linkedln, YouTube, Pinterest
  • A Case Study of TikTok, Instagram, and Lasso
  • Key Takeaways from the 3. lesson
  • Strategy Development for Different Platforms
  • Apple's Marketing Strategy
  • Key Takeaways from the 4. lesson
  • Current Trends and the Development of Social Media
  • Leveraging Social Media Marketing
  • Key Takeaways from the 5. lesson
  • KPI and Analytics Tools – How to Measure Success
  • Critical Analysis on Measuring Social Media Performance
  • Key Takeaways from the 6. lesson
  • Final test

What you will learn

Duration
12 hours
Learning depth
Apply in practice

Instructors

Avatar of Anastasija Ivanova
Anastasija Ivanova
Courses
2
Students
8
Experience
5years
Creative direction and concept development UX/UI design and user experience audits visual identity development Social media marketing and content strategy

Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Uxcel). Anastasija has worked with local and international brands as a Creative Lead and UX/UI Designer, and is also a lecturer and mentor at Riga TechGirls and Citadele Professional Study School.

FAQ

To gain foundational knowledge about social media, their security, risks, platform selection, strategy development, and analytics.
Video lectures, supplementary materials (presentations, infographics, assignments), and a test.
Yes, after completing all materials, you need to pass a test to assess your knowledge.
Yes, upon successfully passing the test, you will receive an official diploma certifying course completion.
Beginners and anyone wanting to build foundational skills in social media use and safety.
No, the course starts from the basics and is suitable for learners of all levels.
10.00 €
Buy now

Course includes:

2h 27m HD quality videos
24 practical lessons
10 video lessons
7 quiz lessons
7 document lessons
Access from any device
Lifetime access
Completion certificate
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