Understand and Apply the Basics of Social Media, Online Safety, and Digital Analytics
By completing the Level 1 – Digital Fundamentals (Basic) course, students will gain the following:
Knowledge:
Understand the key concepts and functions of major social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Recognize the role of social media in modern communication and business contexts.
Identify common online risks including fake profiles, hacking, social engineering, and data privacy concerns.
Learn the basics of data protection laws, including GDPR principles, and how to configure privacy settings to safeguard personal information.
Become familiar with current social media trends and algorithm changes affecting content visibility.
Understand essential digital marketing metrics (KPIs) and analytics tools for measuring success.
Skills:
Efficiently browse, search, and filter digital content relevant to personal or business goals.
Implement security measures to protect personal data and avoid online scams and identity theft.
Choose appropriate social media platforms based on specific business objectives and target audiences.
Develop basic social media strategies including goal setting, content planning, and competitor analysis.
Use both free and paid analytics tools to monitor and interpret social media performance data.
Translate analytics insights into practical actions for improving digital marketing efforts.
Competencies:
Confidently manage digital content and online presence across multiple platforms.
Critically evaluate the credibility and relevance of digital information.
Apply knowledge of online safety to maintain secure digital interactions.
Adapt marketing approaches based on evolving trends and platform updates.
Communicate effectively through social media using appropriate formats and tones tailored to different audiences.
Knowledge:
Understand the key concepts and functions of major social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Recognize the role of social media in modern communication and business contexts.
Identify common online risks including fake profiles, hacking, social engineering, and data privacy concerns.
Learn the basics of data protection laws, including GDPR principles, and how to configure privacy settings to safeguard personal information.
Become familiar with current social media trends and algorithm changes affecting content visibility.
Understand essential digital marketing metrics (KPIs) and analytics tools for measuring success.
Skills:
Efficiently browse, search, and filter digital content relevant to personal or business goals.
Implement security measures to protect personal data and avoid online scams and identity theft.
Choose appropriate social media platforms based on specific business objectives and target audiences.
Develop basic social media strategies including goal setting, content planning, and competitor analysis.
Use both free and paid analytics tools to monitor and interpret social media performance data.
Translate analytics insights into practical actions for improving digital marketing efforts.
Competencies:
Confidently manage digital content and online presence across multiple platforms.
Critically evaluate the credibility and relevance of digital information.
Apply knowledge of online safety to maintain secure digital interactions.
Adapt marketing approaches based on evolving trends and platform updates.
Communicate effectively through social media using appropriate formats and tones tailored to different audiences.
Iesācējs
Kompetence
Ilgums
12 stundas
Apguves dziļums
Pielietot praksē
