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Audience Engagement and Content Strategy Developer

Audience Engagement and Content Strategy Developer

Learn to create engaging content, grow your audience, and build effective social media strategies with practical tools and AI.
  • Studenti 95
  • Pēdējā atjaunināšana 08.10.2026
  • Valodas en
  • Pamatlīmenis Basic
  • Līmenis 2.līmenis

Ierobežota laika piedāvājums

10.00 €

-67%

30.00 €

Ietaupāt 20.00 €

Apraksts

Gain the essential skills to build a standout social media presence, create compelling content, and run effective ad campaigns. Master platform strategies, avoid common mistakes, and use tools like Canva, CapCut, and AI. You'll dive into paid advertising on Meta and TikTok, developing long-term strategies that connect. Perfect for creators, marketers, and entrepreneurs ready to level up.

Mācību programma

9 sadaļas • 35 nodarbības • 7 testi • 2 h 29 min

  • Defining Values 8 min
  • Defining Niche and Audience 8 min
  • Content Planning 4 min
  • Building Long-Term Relationships with Followers 6 min
  • Key Takeaways from the 1. lesson
  • Different Platforms- Different Use 6 min
  • Algorithms: What Determines Visibility and Engagement 5 min
  • User Behavior Patterns on Each Platform 5 min
  • Key Takeaways from the 2. lesson
  • Mistakes That Harm a Brand – What Not to Do 19 min
  • Mistakes That Harm a Brand – What Not to Do pt.2 11 min
  • Success Stories and Why They Worked 4 min
  • Key Takeaways from the 3. lesson
  • Practical Canva Lesson 10 min
  • AI Tools for Content Ideas, Texts, and Visuals 10 min
  • Automation – How AI Can Save Time and Improve Results 6 min
  • Ethical and Quality Risks When Using AI in Content pt.1 3 min
  • Ethical and Quality Risks When Using AI in Content pt.2 3 min
  • Key Takeaways from the 5. lesson
  • Types of Ads, Goals, and Structure on Each Platform 2 min
  • Types of Ads, Goals, and Structure on Each Platform pt.2 2 min
  • Types of Ads, Goals, and Structure on Each Platform pt.3 2 min
  • Types of Ads, Goals, and Structure on Each Platform pt.4 3 min
  • Types of Ads, Goals, and Structure on Each Platform pt.5 1 min
  • Audience Segmentation and Customization 4 min
  • A/B Testing: What to Measure and How to Analyze Results 4 min
  • Key Takeaways from the 6. lesson
  • CapCut pt.1 2 min
  • CapCut pt.2 2 min
  • Creating Content for Long-Term Goals: Practical Content Planning 7 min
  • Adapting Strategy to Platform Algorithms and Formats 5 min
  • Balancing Organic and Paid Content 3 min
  • Balancing Organic and Paid Content pt.2 4 min
  • Key Takeaways from the 8. lesson
  • Final test

Ko jūs iemācīsieties

Digital Content Creation

Participants will learn how to design and produce compelling digital content – including text, visuals, and video – tailored to various platforms, audiences, and strategic goals.
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Pasniedzēji

Anastasija Ivanova

Anastasija Ivanova

5 gadi
2 Kursi
8 Studenti

Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Ux...

Prasmes

Creative direction and concept development UX/UI design and user experience audits visual identity development Social media marketing and content strategy

Pieredze

  • Graphic Designer
    Rödl & Partner Latvia 2024-Present
  • Creative Lead
    Diamond Group 2024-Present
  • UX/UI & Graphic Designer
    Freelance 2020-Present
  • Lecturer
    Complex Citadele 2025

BUJ

This course is ideal for content creators, marketers, freelancers, entrepreneurs, and social media managers who want to deepen their understanding of audience engagement, content strategy, and paid promotion across various platforms.
Basic understanding of social media platforms is helpful but not required. This course is suitable for beginners who want to grow strategically, as well as those looking to structure and enhance their current knowledge.
Yes! You'll get hands-on experience with popular tools like:
-Canva for design
-CapCut and InShot for video editing
-AI tools such as ChatGPT, Midjourney, and Jasper for content generation
-Meta Ads Manager and TikTok Ads platforms for advertising
Yes, upon completing the course, you will receive an official certificate.

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Ierobežota laika piedāvājums

10.00 €

-67%

30.00 €

Ietaupāt 20.00 €

Pirkt tagad

Kurss ietver

  • 2 h 29 min kopējais ilgums
  • 35 nodarbības
  • 28 video nodarbības
  • 7 testa uzdevumi
  • Piekļuve no jebkurām ierīcēm
  • Mūža piekļuve
  • Pabeigšanas sertifikāts
10.00 € 30.00 €
Pirkt tagad