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Audience Engagement and Content Strategy Developer

Audience Engagement and Content Strategy Developer

Learn to create engaging content, grow your audience, and build effective social media strategies with practical tools and AI.
  • Студенты 95
  • Последнее обновление 08.10.2026
  • Языки en
  • Базовый уровень Basic
  • Уровень 2.līmenis

Ограниченное по времени предложение

10.00 €

-67%

30.00 €

Вы экономите 20.00 €

Обзор

Gain the essential skills to build a standout social media presence, create compelling content, and run effective ad campaigns. Master platform strategies, avoid common mistakes, and use tools like Canva, CapCut, and AI. You'll dive into paid advertising on Meta and TikTok, developing long-term strategies that connect. Perfect for creators, marketers, and entrepreneurs ready to level up.

Учебная программа

9 разделов • 35 уроков • 7 тестов • 2ч 29м

  • Defining Values 8м
  • Defining Niche and Audience 8м
  • Content Planning 4м
  • Building Long-Term Relationships with Followers 6м
  • Key Takeaways from the 1. lesson
  • Different Platforms- Different Use 6м
  • Algorithms: What Determines Visibility and Engagement 5м
  • User Behavior Patterns on Each Platform 5м
  • Key Takeaways from the 2. lesson
  • Mistakes That Harm a Brand – What Not to Do 19м
  • Mistakes That Harm a Brand – What Not to Do pt.2 11м
  • Success Stories and Why They Worked 4м
  • Key Takeaways from the 3. lesson
  • Practical Canva Lesson 10м
  • AI Tools for Content Ideas, Texts, and Visuals 10м
  • Automation – How AI Can Save Time and Improve Results 6м
  • Ethical and Quality Risks When Using AI in Content pt.1 3м
  • Ethical and Quality Risks When Using AI in Content pt.2 3м
  • Key Takeaways from the 5. lesson
  • Types of Ads, Goals, and Structure on Each Platform 2м
  • Types of Ads, Goals, and Structure on Each Platform pt.2 2м
  • Types of Ads, Goals, and Structure on Each Platform pt.3 2м
  • Types of Ads, Goals, and Structure on Each Platform pt.4 3м
  • Types of Ads, Goals, and Structure on Each Platform pt.5 1м
  • Audience Segmentation and Customization 4м
  • A/B Testing: What to Measure and How to Analyze Results 4м
  • Key Takeaways from the 6. lesson
  • CapCut pt.1 2м
  • CapCut pt.2 2м
  • Creating Content for Long-Term Goals: Practical Content Planning 7м
  • Adapting Strategy to Platform Algorithms and Formats 5м
  • Balancing Organic and Paid Content 3м
  • Balancing Organic and Paid Content pt.2 4м
  • Key Takeaways from the 8. lesson
  • Final test

Чему вы научитесь

Digital Content Creation

Participants will learn how to design and produce compelling digital content – including text, visuals, and video – tailored to various platforms, audiences, and strategic goals.
Начинающий Навык
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Инструкторы

Anastasija Ivanova

Anastasija Ivanova

5 лет
2 Курсы
8 Студенты

Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Ux...

Навыки

Creative direction and concept development UX/UI design and user experience audits visual identity development Social media marketing and content strategy

Опыт

  • Graphic Designer
    Rödl & Partner Latvia 2024-Present
  • Creative Lead
    Diamond Group 2024-Present
  • UX/UI & Graphic Designer
    Freelance 2020-Present
  • Lecturer
    Complex Citadele 2025

FAQ

This course is ideal for content creators, marketers, freelancers, entrepreneurs, and social media managers who want to deepen their understanding of audience engagement, content strategy, and paid promotion across various platforms.
Basic understanding of social media platforms is helpful but not required. This course is suitable for beginners who want to grow strategically, as well as those looking to structure and enhance their current knowledge.
Yes! You'll get hands-on experience with popular tools like:
-Canva for design
-CapCut and InShot for video editing
-AI tools such as ChatGPT, Midjourney, and Jasper for content generation
-Meta Ads Manager and TikTok Ads platforms for advertising
Yes, upon completing the course, you will receive an official certificate.

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Ограниченное по времени предложение

10.00 €

-67%

30.00 €

Вы экономите 20.00 €

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Курс включает

  • 2ч 29м общей длительности
  • 35 уроков
  • 28 видеоуроков
  • 7 тестовых заданий
  • Доступ с любого устройства
  • Пожизненный доступ
  • Сертификат о завершении
10.00 € 30.00 €
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