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Digital Fundamentals

Digital Fundamentals

This beginner-friendly course is designed to help you understand the core principles of social media, online safety, digital communication, and basic analytics. Whether you are just starting out or want to improve your confidence in the digital space, this course gives you the tools to navigate social platforms safely and effectively.
Студенты
521
Последнее обновление
30.01.2026
Языки
en
Базовый уровень
Basic
Уровень
1.līmenis

Обзор

This beginner-friendly course is designed to help you understand the core principles of social media, online safety, digital communication, and basic analytics. Whether you are just starting out or want to improve your confidence in the digital space, this course gives you the tools to navigate social platforms safely and effectively.

Для кого предназначен этот курс

Предприниматель Начинающий

Учебная программа

  • Course Introduction: Social Media in Modern Business – Organic vs. Paid Content and Visibility
  • The rise of social media and its impact
  • Innovative Strategies in Movie Marketing
  • Key Takeaways from the 1. lesson

  • Safety and Basics on Social Media
  • Social Media Safety: Risks, Data Protection, Types of Fraud
  • Key Takeaways from the 2. lesson

  • Platform Overview: Instagram
  • Platform Overview: Instagram
  • Platform Overview: Facebook
  • Platform Overview: TikTok
  • Platform Overview: Linkedln, YouTube, Pinterest
  • A Case Study of TikTok, Instagram, and Lasso
  • Key Takeaways from the 3. lesson

  • Strategy Development for Different Platforms
  • Apple's Marketing Strategy
  • Key Takeaways from the 4. lesson

  • Current Trends and the Development of Social Media
  • Leveraging Social Media Marketing
  • Key Takeaways from the 5. lesson

  • KPI and Analytics Tools – How to Measure Success
  • Critical Analysis on Measuring Social Media Performance
  • Key Takeaways from the 6. lesson

  • Final test

Чему вы научитесь

Продолжительность
12 hours
Bloom Level
Apply

Инструкторы

Avatar of Anastasija Ivanova
Anastasija Ivanova
Опыт
5лет
Creative direction and concept development UX/UI design and user experience audits visual identity development Social media marketing and content strategy

Program author and lead with international experience in digital marketing, UX/UI design, and brand communication. She holds a degree in International Communication Management (The Hague University of Applied Sciences) and is a certified specialist in digital marketing and UX design (Georgia Institute of Technology, Uxcel). Anastasija has worked with local and international brands as a Creative Lead and UX/UI Designer, and is also a lecturer and mentor at Riga TechGirls and Citadele Professional Study School.

FAQ

To gain foundational knowledge about social media, their security, risks, platform selection, strategy development, and analytics.

Video lectures, supplementary materials (presentations, infographics, assignments), and a test.

Yes, after completing all materials, you need to pass a test to assess your knowledge.

Yes, upon successfully passing the test, you will receive an official diploma certifying course completion.

Beginners and anyone wanting to build foundational skills in social media use and safety.

No, the course starts from the basics and is suitable for learners of all levels.
50.00 €

Курс включает:

2м видео в HD качестве
24 практических уроков
Доступ с любого устройства
Доступ на 30 дней
Сертификат о завершении
Поддержка и сообщество